Apple has
announced a red version of its
iPod nano to help raise
funds for the
Global
Fund to Fight AIDS, Tuberculosis and Malaria in Africa.
The
iPod
nano RED Special Edition is a 4GB model available worldwide at $199. It can
hold 1,000 songs and has a claimed 24-hour battery life.
Apple will donate $10 for each unit sold to the Global Fund's
Project
Red, an initiative to launch red versions of major consumer brands to
support fund raising.
Project Red has already released red
Motorola
handsets, Gap
T-shirts,
Converse
trainers and
Emporio
Armani watches.
Project Red was set up by
U2 singer
Bono
and
Bobby
Shriver, a member of the
Kennedy
political dynasty in the US.
"Customers can now buy the best music player in the world and do something to
help the world at the same time," said Apple chief executive
Steve
Jobs.
Apple will also make available a $25 iTunes RED gift card through its retail
outlets and online stores.
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