Microsoft
has signed an agreement with
Universal
Music to contribute a portion of the profits from its
Zune
media players to the record label.
The payment is intended to compensate Universal for pirated music that
consumers are expected to play on the devices.
"This move demonstrates that there can be a win-win situation where consumers
have a great experience while labels and artists are also fairly compensated,"
said Universal chief executive Doug Morris.
Peter Moore, a vice president for Entertainment and Devices at Microsoft,
added: "Zune aims to be a leader in supporting artists and enabling the creative
possibilities associated with connected entertainment."
Microsoft said that it intends to offer similar arrangements to other record
labels.
Derek Slater, an activist with the
Electronic
Frontier Foundation, stressed that it is important to ensure that consumers
have a choice.
He pointed out that digital media players are not just used to violate
copyright. They also expand the market for digital media because consumers will
access content in new places.
Slater likened the phenomenon to the rise of the VCR, which created a market
for home movies and movie rentals.
Government-sanctioned levies on recording media such as recordable DVD disks
and MP3 players are commonplace in Canada and several nations in the EU.
Consumers in Germany, for instance, pay a €9.21 levy for a new video
recording appliance and between €10 and €150 for a printer. France proposes to
instate a €20 levy for digital media players with 20Gb to 40Gb of storage.
Electronics manufacturers in Europe, meanwhile, are battling mandatory levies
because they allegedly hurt sales. Computer and printer makers in Germany are
fighting a decision to impose a levy on their devices.
Nokia,
Philips
and other consumer electronics manufacturers sent a joint open letter to the
government of The Netherlands last October, asking it to abandon plans to expand
levies to portable digital media players including MP3 players and mobile
phones.
Microsoft's Zune media player is scheduled to go on sale on 15 November.
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