Google
has made some small concessions to privacy concerns raised by an EU working
group, and has promised to make its log files anonymous after 18 months.
The search firm retains data for 18 to 24 months before it is 'anonymised'.
The working party questioned why Google needed the data for that long, and asked
the company to clarify how it uses the information.
"After considering the Working Party's concerns, we are announcing a new
policy to anonymise our search server logs after 18 months, rather than the
previously established period of 18 to 24 months," said Google global privacy
counsel Peter Fleisher.
Fleisher's letter to Article 29 Working Party chairman Peter Schaar can be
seen
here
(PDF). The original complaint can be seen
here
(PDF).
But he also warned that future data retention laws may require Google to
store data for 24 months.
The search company may also shorten the expiration period for cookies, but
will seek to do so without requiring users to re-enter basic preferences such as
preferred language.
EU regulations dictate that data should be stored "in a form which permits
identification of data subjects for no longer than is necessary for the purpose
for which the data [was] collected or for which [it is] further processed".
Google stores past user queries for analysis and security reasons, according
to Fleisher, allowing the firm to improve the quality of search results and
track down click fraud.
"We firmly reject any suggestions that we could meet our legitimate interests
in security, innovation and anti-fraud efforts with any retention period shorter
than 18 months," he added.
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