Up to 37 per cent of US mobile phone users will dump their fixed line home
phones entirely by 2009,
In-Stat predicted today.
The analyst firm estimates that some 9.4 per cent of US mobile subscribers
currently use a wireless phone for all voice calls, and fewer consumers feel
that a wired phone is necessary compared with earlier surveys.
"Those considering wireless substitution for landlines are primarily
motivated by lifestyle issues as long as they don't have to give up much in
terms of quality, reliability or services," said In-Stat analyst David
Chamberlain.
"Wireless carriers can stimulate substitution by continuing to attract
customers to advanced wireless features and educating them about availability of
number portability."
The In-Stat report found that consumers most likely to consider replacing
their landline phone with wireless are those who are already heavy wireless
users. Demographics did not offer much insight into the likelihood of wireless
substitution.
Among those with a wireless and landline phone, resistance to wireless
substitution dropped dramatically since In-Stat's 2003 survey.
Barriers to landline replacement, particularly in-building coverage and
perceived inconvenience (such as losing DSL or having to change the phone
number), are resolvable with other technologies, continued network build-out or
consumer education, the report found.
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