BT is extending its
fixed/mobile
Fusion
service to small businesses, claiming that UK mobile users can make major
savings on calls.
The system allows mobile handsets to make cheaper calls via broadband IP
systems in the office when in range of a transmitter. When out of range calls
are routed through BT's mobile infrastructure as normal.
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The service can only be used with a BT broadband line and the telco's
own-brand wireless hub.
"BT achieved an important milestone in fixed/mobile convergence when it
launched BT Fusion last year," said Bill Murphy, managing director of BT
Business.
"We are now making the cost and convenience benefits available to businesses
too, starting with smaller businesses."
BT launched the Fusion service for consumers in June
and is expecting strong demand, although no usage figures will be released until
later this week.
Analysts have predicted modest interest in the
service. "This kind of service is not going to take off just yet," said Rachel
Lashford, an analyst at
Canalys.
"But it has a great deal of potential for the future, and there is certainly
a threat to mobile operators from fixed/mobile services."
Users are currently limited to two phones,
Motorola's
V560
and
Razr
V3B, with the latter proving most popular according to BT.
In a promotional offer running until 31 March, BT is offering a free wireless
broadband hub and a subscription at £6.25 per month per handset for a 24-month
contract.
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