Over the next five years, new viewing options such as network-enabled video
players and download-to-burn services will add momentum to the digital video
market by giving consumers additional choices in how they consume video content.
This is the conclusion of a new study from ABI Research, which found that
despite a rapid increase in consumers' use of online video, the vast majority of
video content delivered over the internet is still held captive on the PC.
"The percentage of internet-delivered video viewed on a portable device will
go from just 3 per cent today to 16 per cent by 2011," said principal analyst
Michael Wolf.
"This move to portable viewing will be driven largely by a new class of
devices with embedded networking connectivity and seamless integration with
online video providers. As portable media hardware vendors such as Apple and
Microsoft add networking connectivity to their products, and Sony moves away
from UMD toward network-based video delivery for the PSP, more content will
become portable as it becomes less dependant on the PC."
Content owners and aggregators are also expanding available libraries while
adding new usage models for consumers. Recent moves by both CinemaNow and
Movielink to allow for download-to-burn video has already resulted in increased
adoption of these services and ABI Research expects that expanded options such
as these will continue to drive consumers toward the internet as a source for
video content.
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