Sony will
lose at least $560m from its predicted earnings this year as it pays for
huge battery
recalls and a
price cut
for its
PlayStation
3 games console, analysts believe.
The company has also been hit by allegations that it knew its notebook PC
batteries could catch fire a year ago, but failed to understand the magnitude of
the problem.
The mounting cost of problems with notebook batteries and the PlayStation 3
will cut Sony's expected $1.1bn profits in half this year.
This figure could rise further, according to industry analysts, particularly
if PC vendors or consumers take legal action against Sony. Five major notebook
vendors have so far announced battery recalls.
"These issues raise questions about the positioning of rechargeable battery
operations, which have no part in Sony's vertically integrated model, and of the
Cell processor, which is supposed to be a core part of the structure," said
Nomura
Securities analyst Eiichi Katayama.
A global recall of some 10 million lithium ion notebook PC batteries is
likely to cost Sony almost $340m, even assuming that the company avoids
expensive legal action related to the issue, Nomura estimates.
In addition, a decision to slash the price of the PlayStation 3 in Sony's
strong home market will cost a total of $220m, the analyst predicts.
In a further shock to Sony, a Japanese newspaper has alleged that the company
knew almost a year ago that its batteries could catch fire, but failed to
appreciate the seriousness of the problem.
Sony first became aware of the battery problem in December 2005, when a
Dell notebook
caught fire in Japan, the Daily Yomiuri reported, citing unnamed Dell
and Sony representatives.
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