YouTube
has announced the opening of regional portals in nine countries, including the
UK.
The new portals will open in Brazil, France, Ireland, Italy, Japan, The
Netherlands, Poland, Spain and the UK. They will be translated into the local
language where necessary, and highlight locally produced content.
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YouTube said that it had always planned to start local portals, but that the
takeover by Google had made it possible. Google has provided funding and
engineering support.
The UK portal is expected to get heavy use after a new study found that UK
users view more video online than any other European country.
Over 80 per cent of British internet users viewed a streaming video online in
April 2007, compared to 76 per cent in the US, 79 per cent in France and 70 per
cent in Germany.
"With eight out of 10 people initiating a stream in the UK it is clearly one
of the more popular things to do online, up there with search, email and
shopping," said Bob Ivins, managing director of
comScore
Europe, which carried out the research.
"What is striking is that those consumers are accessing 16 to 18 streams more
per month than their counterparts in the US, France or Germany, perhaps
indicating that the UK is further along the adoption curve in enjoying streamed
video."
UK internet users spent approximately 10 per cent of their time online
streaming video. The average Briton viewed 80 videos in April, compared to 64 in
France, 62 in Germany and 65 in the US.
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