Apple's iPhone, while undeniably popular, is not
cutting edge enough to revolutionise the smartphone market, experts believe.
According to Stuart Carlaw, wireless research director at ABI Research, the
iPhone is not actually cutting edge in terms of its technology.
“The iPhone will not revolutionise the smartphone market,” Carlaw said.
"But it is a significant evolutionary step forward. As was pointed out once
its specifications were made public, the iPhone is not cutting-edge
telecommunications. Where it is radical – in its user-interface and
functionality – it will certainly change forever the way handset manufacturers
think about their design philosophies," he added.
"And from the commercial point of view, it is significant in the way it
assembles its offerings in a completely integrated, brand-heavy package.”
ABI's new report
Smartphones
and the OS Market, notes that certain technologies critical to smartphone
interfaces are likely to receive greater attention as a result of the iPhone.
Chief among these will be touch-screens, which will become more sensitive, and
accelerometers, which the iPhone uses to orient its displays and
active/deactivate controls depending on how the handset is held.
Carlaw added that, “The iPhone’s effect on the market will be similar to that
of Motorola’s RAZR. It will spawn a number of look-and-feel-alikes and will be
seen as a benchmark for future design. One thing for certain is that the product
is not intended to be an enterprise device, so its impact will be most keenly
felt in the high-tier feature phone market and in the emerging prosumer market
segment."
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