Online music service
Wippit has
been cleared by the
Advertising
Standards Authority (ASA) after a promotion in a national newspaper received
one complaint.
An advert on the cover of the
Daily
Star offered readers £5 to spend at Wippit if they logged on that day,
making £4.99 albums such as
Take
That's Beautiful World and
Keane's
Under The Iron Sea free to download.
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A single reader complained that the offer was misleading because it was for a
£5 discount, and not a free album.
When the reader attempted to claim one of the albums pictured on the
promotion, he was told that he could receive a discount against an album that
cost more than £5, but could not download an album costing £5, or less, for
free.
Wippit and Daily Star owner
Express
Newspapers were investigated under the
CAP
Code covering 'Truthfulness and Sales Promotions - Front Page Flashes'.
Both parties argued that the £5 was redeemable against any downloadable album
on the Wippit website, which included a selection of albums priced at £4.99.
Both the Daily Star and Wippit stated that they had received no
other complaints about the offer.
In clearing both parties, the ASA cited proof provided by Wippit that a large
number of users had used the £5 credit to download albums priced at £4.99.
"The ASA noted that the substantiation provided by Wippit had shown that a
large number of customers had been able to download the albums pictured in the
promotion for free," said the ASA ruling.
"Although we were concerned that the complainant had been given the wrong
information when he contacted Wippit, we concluded that it was possible to use
the £5 offer to get an album for free as had been claimed."
The complaint was not upheld by the ASA and no further action was taken.
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