Apple iPhone
O2 chief Peter Erskine praised the iPhone as an 'iconic device'

O2 backs Apple revenue sharing deal

CEO just stops short of declaring UK deal

Written by Ian Williams

Peter Erskine, chief executive at mobile provider O2, has come out in defence of Apple's controversial iPhone revenue sharing deal.

Apple has insisted that it receives a share of the revenues made by partner providers from customers using the iPhone.

Advertisement

Almost all mobile operators have balked at the proposal, but Erskine said in an interview with The Times that if sharing revenue brings a "bigger pie to the table" O2 will be "happy to share that pie".

"The revenue-sharing model will play an increasingly important role in the future of converged communications," he added.

Erskine praised the iPhone as an "iconic device", further fuelling speculation that O2 will soon announce a deal with Apple to sell the iPhone in the UK.

When questioned about the potential deal Erskine said only that "nothing yet has been announced as to who Apple may partner with in the UK".

As the revenue sharing model has never been used in the mobile phone market before, many are wary that it may be a slippery slope for operators which already subsidise the cost of mobile phones through the customer contract.

"Some operators feel that [revenue-sharing deals] set a dangerous precedent on the way they deal with handset manufacturers," said Ben Wood, director at telecoms research group CCS Insight.

"History has shown that doing deals with Steve Jobs inevitably results in Apple being the ultimate winner."

Tags:

Related whitepapers

Related jobs

Do you agree?

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

Podcast image

28 Nov 2008

12.57 MBComputing podcast - Standard Life's offshoring plans; and the prospects for government IT More...

Shaun Nichols and Iain Thomson

28 Nov 2008

7.11 MBPodcast Special: Views from the Valley More...

Shaun Nichols and Iain Thomson

21 Nov 2008

9.11 MBPodcast Special: Views from the Valley More...

Poll

Microsoft

Unified Communications: Collaboration

Unified Communications: Collaboration

What is the main advantage of using collaboration technologies?

Previous poll results

Spotlight

Sony Ericsson Xperia X1

Review: Sony Ericsson Xperia X1

The first Xperia smartphone bodes well for the future   More...

VMware

VMware View 3 enhances virtual desktops

Virtual clients now take up less storage space and can...  More...

Apple iPhone 3G

Linux lands on the iPhone

Developers put kernel on Apple handset   More...

Data theft

IT staff desperate to keep their jobs

Most would work longer hours for less pay   More...

Primary Navigation