Peter Erskine, chief executive at mobile provider
O2, has come out
in defence of
Apple's
controversial iPhone
revenue sharing deal.
Apple has insisted that it receives a share of the revenues made by partner
providers from customers using the iPhone.
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Almost all mobile operators have balked at the proposal, but Erskine said in
an
interview
with
The
Times that if sharing revenue brings a "bigger pie to the table" O2 will be
"happy to share that pie".
"The revenue-sharing model will play an increasingly important role in the
future of converged communications," he added.
Erskine praised the iPhone as an "iconic device", further fuelling
speculation that O2 will soon announce a deal with Apple to sell the iPhone in
the UK.
When questioned about the potential deal Erskine said only that "nothing yet
has been announced as to who Apple may partner with in the UK".
As the revenue sharing model has never been used in the mobile phone market
before, many are wary that it may be a slippery slope for operators which
already subsidise the cost of mobile phones through the customer contract.
"Some operators feel that [revenue-sharing deals] set a dangerous precedent
on the way they deal with handset manufacturers," said Ben Wood, director at
telecoms research group
CCS
Insight.
"History has shown that doing deals with Steve Jobs inevitably results in
Apple being the ultimate winner."
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