Channel
4 has announced plans to transmit some programmes in high definition (HD)
through Sky's
network from December 2007.
The service will initially offer a selection of programmes rather than the
complete schedule, and will be free to Sky subscribers who already have a Sky HD
set-top box.
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"The launch of Channel 4 HD represents an early cost-efficient entry into a
valuable emerging market, and an important enhancement to the service offered to
the rapidly increasing number of HD viewers," said Rod Henwood, director of new
business at Channel 4.
"We believe that increased investment in HD at this stage could help boost HD
production for the benefit of Channel 4 producers who will find their programmes
more saleable in the international market."
The company plans to make the HD broadcasts available on digital cable TV and
Freeview
in the future.
"HD is transforming the TV experience and customers are responding in record
numbers to the fundamental improvement in picture and sound quality," said Brian
Sullivan, managing director of BSkyB.
"We want our customers to enjoy access to the widest choice of HD programmes,
and we are extremely excited about the launch of Channel 4 HD.
"Be it sports, movies, documentaries or entertainment, Sky HD customers can
now access the richest selection of content in HD."
HD finally seems to be gaining traction in the UK, and
Ofcom
recently gave the
green light for the
BBC to start
broadcasting in HD via Freeview.
Under the proposals the BBC will broadcast HD programmes on Freeview between
2am and 6am when spectrum is available.
The BBC will eventually want to broadcast nine hours of HD content on
Freeview, but this will not be possible until the digital switchover is
completed in 2012.
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