The German state of
Schleswig-Holstein
is the latest party to throw a spanner in the works of
Google's
proposed
buyout of online advertising firm
DoubleClick.
Thilo Weichert, Schleswig-Holstein's data protection commissioner, claimed
that the $3.1bn (£1.52bn) merger will threaten user privacy.
Weichert insisted in an open letter to
European Union
Competition Commissioner
Neelie
Kroes that the merging of the two companies' databases would represent a
real threat.
"At present we have to assume that, in the event of a takeover of
DoubleClick, its databases will be integrated into Google's, with the result
that fundamental provisions of the
European
Data Protection Directive will be violated," he said.
Weichert maintained that the link-up contravened the EU's fundamental data
privacy principles, such as limited specific use, transparency, the right to
object, the protection of sensitive data and the right to have data deleted.
The proposed merger has been criticised by the
Electronic
Privacy Information Center which filed an official complaint to the
Federal
Trade Commission in April.
Advertising rival
Microsoft
called for an
antitrust
investigation into the deal in April 2007, and the FTC announced a month
later that it would
investigate
the merger.
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