The cost to businesses of UK workers shopping online for Christmas when they
should be working will reach £260m a week over the next few months, according to
web filtering firm
Bloxx.
Assuming an average of just one hour spent shopping online during the working
week, and using an average hourly wage of £12.50, Bloxx estimates that UK
employers could lose £260m a week in lost productivity.
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Bloxx said that the figure is backed up by the
Business
Software Alliance, which claimed that 46 per cent of online shopping happens
during working hours.
"With the Christmas shopping frenzy now starting in earnest and remaining
throughout the rest of the year, the cost to UK businesses due to staff spending
inordinate amounts of time shopping online during working hours could be huge,"
said a statement from Bloxx.
Paul Irvine, sales and marketing director at Bloxx, added that it is not in
the nature of most companies to stop their employees doing Christmas shopping at
work.
"However, with the addictive nature of online shopping, it can be all too
easy for employees to get carried away and end up spending hours online during
the working day," he said.
Kirsty Ayre, a partner at law firm
Pinsent
Masons, warned that it is important for companies to set a clear acceptable
use policy for internet use during working hours.
"Employees need to know what is acceptable and what the consequences could be
for breaking the policy," she said.
According to UK figures, online sales reached £10.9bn last year, growing 13
times faster than the overall retail sector.
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