Global shipments of GPS-enabled mobile phones are expected to more than
quadruple between 2006 and 2011, market watchers predict.
Research firm
iSuppli
said that GPS mobile handset shipments will jump from 109.6 million units in
2006 to 444 million units by 2011.
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Nearly 30 per cent of all mobile phones shipped by 2011 will have GPS
capability, up from 11.1 per cent in 2006.
"Besides cameras, multimedia capabilities and connectivity solutions, mobile
handset OEMs are investigating the integration of GPS functionality as a
value-added product differentiator," said Tina Teng, a wireless communications
analyst at iSuppli.
"Wireless carriers are also looking at introducing various GPS-based, revenue
generating services to increase average revenue per user."
US government mandates are also driving the expansion of the GPS-enabled
handset market in the US.
The
Federal
Communications Commission issued a report in 1996 requiring all operators to
locate the position of wireless callers making emergency 911 calls.
Qualcomm, the dominant supplier of Code Division Multiple Access (CDMA)
technology, began to integrate GPS processors into its digital baseband
semiconductors in 2000.
The company always ensures that its CDMA network infrastructure products
support the functionalities that its digital basebands deliver, including GPS.
Because of this, the CDMA-dominated nations of the US and South Korea are
expected to be the leading regions for GPS-enabled mobile handsets, according to
iSuppli.
Europe is expected to be the next largest GPS-enabled handset market as the
functionality penetrates into smartphones.
A Nokia
smartphone with GPS capability was the top model purchased on
O2's website in
September 2007.
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