Around 52 million consumers will adopt new mobile technologies such as Near
Field Communication (NFC) and other physical mobile payment methods to pay for
everyday goods and services by 2011, analysts predict.
A recent study from
Juniper
Research suggests that mobile payments will hit $11.5bn by 2011.
This research follows a
similar
report in July which foresees mobile payments generating $22bn by 2011,
driven primarily by SMS-based person-to-person fund transfers and payments.
Juniper reckons that NFC and other physical mobile payments methods will
begin to offer consumers a viable alternative to cash, credit and debit cards.
Alan Goode, a senior analyst at Juniper, told
vnunet.com that the
major drivers of physical mobile payments will be convenience and enhanced
functionality.
"Convenience in terms of you never leave home without your mobile phone, and
enhanced functionality in terms of the value-added services it can bring," he
said.
"For instance, I can check my credit card balance via the phone before paying
for goods at a physical point of sale, and use a mobile barcode coupon to redeem
a special offer at the same time."
Juniper predicted that around 12 per cent of mobile phones will offer support
for some form of contactless payment by 2011, most probably NFC.
This equates to nearly 470 million NFC-enabled handsets worldwide, which
should provide a significant marketplace for retailers to offer goods via mobile
payment applications.
The study found that varying mobile payment applications and services are
already available in most regions in a variety of formats where they are being
adopted in either trial or commercial modes with favourable user feedback.
Although there are some security concerns regarding these forms of payment,
Goode explained that banks will not allow physical payment on a phone if the
security does not meet certain standards.
He added that mobile phone theft is an issue, but that with the correct
procedures in place by the mobile operators and the payment scheme providers the
concern should be "no more than losing a plastic payment card".
Industry players including retailers, handset vendors and the financial
community in the Far East and the US are seen as particularly receptive to the
idea of using RFID or NFC to facilitate mobile payments for physical goods and
services.
"The evidence is that people generally spend more when using a physical
mobile phone payment method. Data from Japan sees an increase in the retail
basket size in comparison to other payment methods such as card and cash," said
Goode.
The report concluded that all members of the mobile payments value chain must
develop a mutually satisfactory and robust business model to guarantee revenue
to all parties.
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