Lenovo,
the world's fourth largest PC maker, plans to stop using the
IBM logo to which
it acquired the rights when it purchased IBM's PC division three years ago.
The company has decided to phase out the brand after better than expected
results, executives said.
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"By making substantial progress on all of our critical priorities over the
past few quarters, we are now a stronger, healthier company," said Lenovo chief
executive William Amelio.
"One important sign of this progress is our decision to completely transition
our Think products from the IBM brand to the Lenovo brand two years earlier than
planned."
Lenovo sales rose 20 per cent to $4.4bn in the third quarter of 2007 compared
to the same period a year ago, while profits surged 178 per cent to $105m.
Following a rocky start, the results suggest that Lenovo's efforts to merge
itself with the former IBM PC division are bearing fruit.
As the company struggled to integrate the extremely different IBM unit,
Lenovo was overtaken by Taiwanese rival
Acer in the
battle for the third spot in global PC manufacturing rankings behind
Dell and
HP.
Acer poached US PC maker
Gateway
and its European affiliate
Packard
Bell earlier this year, when Lenovo appeared set to take over one or both of
the firms.
Lenovo chairman Yang Yuanqing stated that the company is entering "a new
phase of profitable growth".
"[We will] continue to tap the growth potential of the PC industry,
especially in China and other emerging markets, the SMB and consumer segments in
mature countries, and the notebook market worldwide," he said.
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