Google
has recruited social networking sites
MySpace,
Xing and
Bebo to its
OpenSocial
application programming interfaces (APIs) so that the sites can use applications
similar to
Facebook's.
The launch of
OpenSocial is considered by most to be an attack on the growing popularity
of Facebook, which overtook MySpace earlier this year as the UK's most popular
social network.
Microsoft
purchased a
1.6 per
cent stake in Facebook for $240m in October, valuing the site at $15bn.
Facebook opened up its interface to developers in May, allowing users to
create a wide array of applications that can be installed into a user's profile.
MySpace launched a similar feature in October.
Chris DeWolfe, chief executive and co-founder of MySpace, said: "Our
partnership with Google allows developers to gain massive distribution without
unnecessary specialised development for every platform.
"This is about helping the start-up spend more time building a great product
rather than rebuilding it for every social network. We are pleased to
collaborate with Google to establish a landmark standard for social
applications."
As a member of OpenSocial, MySpace and others will provide guidance on the
platform standards, which are designed to evolve through contribution from the
open source community and as new features are developed by various partners.
Based on HTML and JavaScript, the standard OpenSocial APIs will give
developers access to the data needed to build applications across all
participating sites, rather than creating separate programs for each one.
"OpenSocial will benefit Xing members by giving them access to more social
applications and more features on the Xing platform," added Lars Hinrichs,
founder and chief executive at Xing.
"Members will now be able to choose from a pool of new business applications,
from connections to CRM systems to project management tools and to-do lists.
"This common set of APIs also complements our development work on the Xing
API and keeps us at the forefront of innovation in social media."
Other companies to sign up to the OpenSocial community include
Engage.com,
Friendster,
LinkedIn,
Oracle,
Plaxo,
Salesforce.com
and Google's own social networking site
Orkut.
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