Many online retailers are breaking disability laws by having poorly designed
websites, according to internet usability specialists
Webcredible.
A survey of the top 20 online retailers in the UK found that over a third
were breaking the
Disability
Discrimination Act by having sites that are too difficult for some disabled
people to use.
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The main problems are small text size and final checkout pages which are too
complex.
"Some of the best performers let themselves down through sloppiness," said
Trenton Moss, director of Webcredible.
"For example, accessibility guidelines are adhered to on most pages but then
not on other key sections.
"Surprisingly, the checkout processes were generally poor. There is no point
in a site being accessible if there is a 'show-stopper' in the checkout and
users cannot continue."
The company rated sites in 20 categories covered by the Disability
Discrimination Act, awarding between 1-5 points in each area.
Electrical retailer
Currys
picked up the worst score in the survey at just 34 points, while
HMV nearly
topped the poll with 75 points.
Research by
Ofcom
suggests that disabled computer users under 45 are online more than the national
average, and that there are 8.6 million disabled people of working age in the UK
with a combined spending power of £80bn.
"Disabled web users of all ages are becoming increasingly savvy and adept at
using the internet," said Moss.
"Increasing the accessibility of any e-commerce website will lead to a more
commercially successful site and result in increased profits."
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