O2 and
3 have announced
the launch of
EyeVibe, a
mobile video site that combines the previously operator-specific SeeMeTV and
LookAtMe platforms.
The new portal adds a range of community-based features, and allows mobile
users on any network to access content on EyeVibe.
SeeMeTV and LookAtMe were developed by parent company YoSpace and allow users
to download short video clips for a small fee, 10 per cent of which is paid back
to the content creator.
To help ensure that all content is suitable and properly categorised, every
uploaded clip is moderated by a specialist content moderation firm on behalf of
YoSpace.
A reporting tool allows users to report copyrighted or inappropriate video
that may slip through the vetting process.
YoSpace claims that users of the two sites generate around 28 million mobile
page impressions per month and have paid for more than 32 million downloads,
earning over £800,000 for users who have submitted more than 60,000 clips.
YoSpace hopes that by combining these two sites, and expanding availability
to users of any mobile network, these figures will grow.
"We have been working hard to combine these two communities, and develop
community features that will thrive under this operator-supported open access
model," said Dave Springall, chief technology officer at YoSpace.
"Our plan for 2008 is to make EyeVibe the biggest and brightest mobile
community in the UK."
The new site is available immediately, but content and other information is
still in the process of being moved from the SeeMeTV and LookAtMe, and should be
completed by the end of February 2008.
The site includes a new range of social networking style features such the
ability to create profiles and add friends, comment on clips, send messages to
other users or chat in groups.
Springall explained that the sites were primarily focused on the content,
with the community aspect as a secondary consideration.
However, the new EyeVibe is equally focused on the social aspect of the
platform and providing top quality content to users.
O2 and 3 customers will be able to download clips without additional data
charges, but users from other mobile operators will incur standard data charges
from their providers as well as paying for each clip.
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