Mobile voice calls will exceed those on fixed networks in western Europe by
the middle of 2008, experts predicted today.
The latest
Telecoms
Market Matrix from
Analysys
Research shows that the proportion of call minutes made from mobiles has
increased by 1.4 per cent each quarter over the past year.
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In the UK, where patterns of consumption are close to the European average,
mobile voice usage should overtake fixed voice in the second quarter of 2008.
This has already happened in France, where mobile voice calls keep growing
despite the widespread availability of practically free voice over broadband.
However, mobile voice is not expected to overtake fixed voice in the Italian
market until the first quarter of 2009, and for about two years in the German
market, the largest in western Europe.
"Developed countries tend to have very stable demand for voice," said Andrew
Parkin-White, principal analyst at Analysys Research.
The trick for mobile operators has been to translate stable demand into an affordable proposition
Rupert Wood Principal analyst at Analysys Research
"The volume varies quite significantly between individual countries, but
northern Europeans are generally the most talkative."
Portugal, which has the lowest voice consumption in western Europe, was the
first country in which mobile overtook fixed calls, while Sweden, which has one
of the highest, will be among the last to change.
"Consumers have relatively constant budgets for voice, so fixed voice volumes
basically reflect the 'unaffordability' of mobile voice," said Rupert Wood,
principal analyst at Analysys Research.
"The trick for mobile operators has been to translate stable demand into an
affordable proposition. Once mobile can meet demand affordably, any kind of
competitive pricing for voice on fixed or broadband is largely irrelevant."
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