Last.fm
claims to have become the fastest growing online music network in the US, with a
unique listener increase of 92 per cent since
launching
four weeks ago.
The social networking music site said that it has more than 21 million active
users worldwide every month.
Martin Stiksel, co-founder of the site, said: "We have created a new model
that works for everyone - listeners, artists and copyright holders - and the
user response proves that it is working.
"Free is the future, and this is signalled not only by the industry's growing
acceptance of what we're doing, but more importantly by the incredibly fast
increase of users accessing music on Last.fm since we launched free-on-demand."
Last.fm claimed to have become the first music site to offer free, global
on-demand access to the largest licensed catalogue of music.
The firm has partnerships with all four major record labels - Universal Music
Group, Sony/BMG, Warner and EMI - as well as CD Baby, IODA, the Orchard, Naxos
and more than 150,000 independent labels and artists.
This is at a time when
licensing disputes
have put other music sites, such as
Pandora,
out of action outside the US.
Last.fm's free-on-demand service is presently available in the US, UK and
Germany, without registration or the download of any software, and is scheduled
to roll out globally in the coming months.
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