Software-as-a-service (SaaS) adoption is rising steadily at US small and
medium sized businesses, according to research published today.
Around 21 per cent of small businesses and 31 per cent of medium businesses
currently use SaaS, which is double the percentage of adoption in 2004.
Access
Markets International Partners said that this surge in popularity has been
spurred by the need for IT resources which are easy to use, implement and
maintain.
The study revealed that SaaS penetration and spending in the medium business
sector is "significantly outpacing" penetration among small businesses.
Medium sized businesses spend an average of six times more on SaaS annually,
and are twice as likely as small businesses to report a planned increase in SaaS
spending for the next 12 months.
Businesses with 500-999 employees report the highest annual SaaS spending
among all SMB size segments.
However, the AMI-Partners research suggests that SaaS has yet to reach the
mainstream.
"The recent growth is partly due to the number and variety of offerings from
established vendors such as
Microsoft,
SAP,
IBM,
Google and
Salesforce
which underscores the viability of SaaS," said Sau Lam, business applications
and solutions analyst at AMI-Partners.
However, several newer SaaS vendors, such as
NetBooks,
LongJump
and
Coghead,
are creating offerings designed specifically for SMBs.
But more work is required to propel SaaS to the next level of growth,
according to Lam.
Vendors need to intensify campaigns to educate and spark interest among SMBs
that are not yet considering SaaS, and to develop and extend their offerings.
Suppliers should also build channel programmes with partners that can
persuade SMBs to give SaaS a serious look.
Do you agree?
Have your say on this article