Virgin Media has joined forces with the British Phonographic Industry in a
pilot scheme that could see warning letters sent to users who download music
tracks illegally, according to the Daily Telegraph.
This is the first time that a UK internet company has taken a public stance
to share responsibility for curbing piracy.
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The move follows two years of wrangling between ISPs and record labels in an
attempt to secure an industry-wide agreement.
"We have been in discussions with rights holders organisations about how a
voluntary scheme could work. We are taking this problem seriously and would
favour a sensible voluntary solution," said a spokesman for Virgin Media.
BPI technicians will trace illegal music downloads to individual Virgin Media
accounts and hand over account details to the broadband supplier, matching them
to names and addresses.
Due to go live within months, the pilot follows government warnings in
February that legislation would be introduced by April next year unless ISPs
reach a voluntary agreement with the music and film industries.
This is not the time for ISPs to delay further
Geoff Taylor Chief executive, BPI
The record labels have been pressing for a 'three strikes' policy that would
see a letter warning customers they are committing an offence, followed by
suspension for a second offence.
A third 'strike' would see illegal downloaders having their accounts
disconnected.
"This is not the time for ISPs to delay further. The government clearly
shares the creative community's frustration at the failure of ISPs to take
action," said BPI chief executive Geoff Taylor.
Six million broadband users are thought to engage in the illegal download of
files each year, which record labels claim are costing them billions of pounds
in lost CD sales.
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