Consumer navigation devices and systems will clock up annual sales of $62bn
by 2012, new research predicts.
Despite disappointing sales levels in the first quarter of 2008, and profit
warnings issued by TomTom, Tele Atlas and SiRF, the navigation market still
faces a bright future, according to analysts.
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"The current decrease in sales has to be seen as a logical reaction following
the extraordinary sales growth during the fourth quarter of 2007, especially in
the US," said Dominique Bonte, principal analyst at ABI Research.
The personal navigation device remains the most prevalent type, but is
increasingly complemented by other form factors such as onboard and off-board
handset-based navigation and low cost factory-installed in-car systems.
At the same time, navigation capabilities are being integrated in an
increasing number of new form factors such as portable gaming consoles and
mobile internet devices.
The ABI report reveals that consumer navigation is quickly maturing as new
features such as text-to-speech and real-time traffic become available.
The window of opportunity for small, innovative companies to stay in the market is closing quickly
Dominique Bonte ABI Research
Features such as pedestrian navigation, dynamic content and live local search
on connected devices are also being introduced, enhancing the navigation
experience even further.
"However, in an increasingly competitive and complex mass market, branding,
communication and market share are becoming key success factors often achieved
by consolidation and vertical integration," the ABI report stated.
"While the navigation market continues to grow and mature, the window of
opportunity for small, innovative companies to stay in the market - let alone
enter it - is closing quickly."
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