Presence information such as status, availability, mood and location would
encourage UK mobile users to communicate more regularly via mobile instant
messaging, according to a survey by mobile IM firm Colibria.
Over 80 per cent of respondents interested in mobile IM would be more likely
to chat with friends, family and colleagues on their mobile phone if they could
see details such as availability or mood.
Social networking sites such as Facebook have seen strong uptake of status
update features.
Colibria highlighted what it calls "contextual communication" whereby
consumers continually update their status, availability, mood and interests.
Nearly half of those surveyed would update their presence information on
their mobile every day, 17 per cent a few times a day and five per cent
constantly.
According to Colibria, the results show that users are increasingly keen to
be in touch with their peers, and that converged services need to accelerate to
meet what is already a growing demand.
"UK mobile users want to develop and express their identities through their
mobile phone regardless of where they are or what they are doing, something we
call 'rich profile'," said Matt Hooper, executive vice president of marketing at
Colibria.
"There are several key building blocks for operator services to evolve and
meet this new demand.
"SMS is still an important communication medium, but today's mobile users are
also looking towards new technologies such as mobile IM, presence and other
multimedia services to enhance levels of interactivity and personal expression.
"
Analyst firm Frost & Sullivan has forecast that mobile IM and presence
technology will drive the market to a value of $6.1bn by 2012.
This is reinforced by Colibria's survey in which the majority of respondents
stated that they would be willing to pay to access new generation services.
Features such as presence and multimedia sharing are key to delivering the added
value required.
Furthermore, it seems that users want these services to be tightly integrated
with enhanced messaging services from their operator rather than working as
separate entities.
"Mobile users want a combination of operator and internet based services to
help them run their lives, which points to a greater focus on creating a fully
interconnected world," added Hooper.
The desire to extend these services beyond the desktop goes beyond mobile
phones, as two thirds of respondents stated that they would use an instant
messaging service to chat to their friends on their TV or via their gaming
console.
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