BBC iPlayer
The BBC's iPlayer service has received 75 million requests since its launch in December

Viewers take to iPlayer in their millions

Doctor Who and The Apprentice drive growth in April

Written by Ian Williams

The BBC's iPlayer service continues to go from strength to strength, logging growth of more than 20 per cent between March and April 2008.

The service received 21 million requests for downloads and streams of BBC programmes in April, up from 17.2 million in March.

Advertisement

IPlayer has received more than 75 million requests since its launch in December last year.

The figures were unveiled by Ashley Highfield, BBC director of future media & technology, at the Google Zeitgeist 2008 forum.

The iPlayer had an average of 1.4 million weekly users in April, up from 1.1 million in March, and nearly double January's average of 750,000 users.

Doctor Who and The Apprentice topped the list of programmes streamed or downloaded during April.

However, the figures also reveal that programmes outside the top 20 account for over a quarter of total consumption, suggesting a 'long tail' effect in action.

The growth in popularity is showing no signs of abating, as in the first two weeks of May the average number of requests to view rose to 716,000 and 18 May alone saw over 900,000 requests from more than 390,000 users.

The BBC iPlayer is most popular with 35 to 54 year-olds at around 43 per cent of all users, followed by 16 to 34 year-olds (37 per cent) and over 55s (21 per cent).

Related whitepapers

Related jobs

Do you agree?

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

Podcast image

28 Nov 2008

12.57 MBComputing podcast - Standard Life's offshoring plans; and the prospects for government IT More...

Shaun Nichols and Iain Thomson

28 Nov 2008

7.11 MBPodcast Special: Views from the Valley More...

Shaun Nichols and Iain Thomson

21 Nov 2008

9.11 MBPodcast Special: Views from the Valley More...

Poll

Microsoft

Unified Communications: Collaboration

Unified Communications: Collaboration

What is the main advantage of using collaboration technologies?

Previous poll results

Spotlight

Sony Ericsson Xperia X1

Review: Sony Ericsson Xperia X1

The first Xperia smartphone bodes well for the future   More...

VMware

VMware View 3 enhances virtual desktops

Virtual clients now take up less storage space and can...  More...

Apple iPhone 3G

Linux lands on the iPhone

Developers put kernel on Apple handset   More...

Data theft

IT staff desperate to keep their jobs

Most would work longer hours for less pay   More...

Primary Navigation