US consumers see smartphones winning "hands down" against other types of
mobile internet access device, according to new research.
Smartphones, either alone or with a mobile companion, emerged as the clear
winner in an In-Stat survey of US consumers.
Advertisement
Nearly half of respondents would choose smartphones rather than ultra-mobile
PCs or other mobile web access devices.
"Helping the smartphone's chances for success are the established and
successful channels of distribution and the fact that the actual pricing is
somewhat less than end-user expectations," said In-Stat analyst Bill Hughes.
"Smartphones are established as a valuable solution today, making the sales
process easier than for other mobile device options."
Recent In-Stat research found that mobile companions for smartphones are also
popular, but that users have unrealistically low expectations for pricing.
Smartphones are established as a valuable solution today
Bill Hughes In-Stat
About a quarter of users like the idea of the ultra-mobile PC, as long as it
does not involve sacrificing the capabilities of a full-function laptop.
The main objection for non-users of mobile data technology in general, and
smartphones in particular, is that users are sceptical of the benefits of mobile
data and view it as a "luxury".
At the same time, users tend to overestimate the actual cost of smartphones,
the research found.
Do you agree?
Have your say on this article